Made with clean ingredients to give your scalp a clean beauty experience without the use of harsh chemicals such as petrolatum, mineral oil, parabens, phthalate, and artificial colors.
formulated on experience
As the founder of Ella Dean, Nicole Rose brings both lived experience and professional dedication to solving the real challenges faced by people with textured hair.
Organic, plant-based haircare
Ella Dean is redefining natural haircare by providing high-quality, plant-based solutions that nourish the scalp, strengthen hair, and restore confidence. We strive to empower individuals with textured hair to embrace their natural beauty while setting a new standard for holistic, organic hair wellness.
Press Features
"Turning the pandemic into a positive, [Nicole] Rose completely self-funded her enterprise..."
"Rose is expanding on the Dean family legacy with her own business: Ella Dean, a natural hair care line named after her grandmother..."
"Nicole Rose launched her new hair oil line last fall, but you could say it’s been 67 years in the making..."
WHO IS ELLA DEAN?
The Woman Who Inspired the Brand
My Grandmother, Gloria 'Ella' Dean, moved with her family from Birmingham, Alabama in the 1940s where her parents opened Dean's Beauty Salon & Barbershop in 1954, located on 215 NE Hancock St in Portland, Oregon. In the 1960’s Gloria took over the family business as a well-established business owner, just like her parents. She continued to maintain their positive reputation and phenomenal legacy.
I created Ella Dean to represent my grandparents and the family business. As my great-grandmother would say to her clients, "Let's get beautified!".