About Us

historically GOOD hair care

Let’s Get Beautified!

We designed our products for all-natural hair textures so you can gracefully embrace your luxurious, luscious locks.

Clean beauty for scalp health

Made with clean ingredients to give your scalp a clean beauty experience without the use of harsh chemicals such as petrolatum, mineral oil, parabens, phthalate, and artificial colors.

formulated on experience

As the founder of Ella Dean, Nicole Rose brings both lived experience and professional dedication to solving the real challenges faced by people with textured hair.

Organic, plant-based haircare

Ella Dean is redefining natural haircare by providing high-quality, plant-based solutions that nourish the scalp, strengthen hair, and restore confidence. We strive to empower individuals with textured hair to embrace their natural beauty while setting a new standard for holistic, organic hair wellness.

Press Features

"Turning the pandemic into a positive, [Nicole] Rose completely self-funded her enterprise..."

"Rose is expanding on the Dean family legacy with her own business: Ella Dean, a natural hair care line named after her grandmother..."

"Nicole Rose launched her new hair oil line last fall, but you could say it’s been 67 years in the making..."

WHO IS ELLA DEAN?

The Woman Who Inspired the Brand

Ella Dean is named in honor of Gloria “Ella” Dean, a visionary woman whose influence shaped generations. In the 1940s, Gloria’s family moved from Birmingham, Alabama to Portland, Oregon, where her parents founded Dean’s Beauty Salon & Barbershop in 1954, the oldest Black-owned business in Portland, Oregon, located at 215 NE Hancock Street.

In the 1960s, Gloria took over the family business, proudly continuing her parents' legacy as a respected and successful business owner. Her leadership and commitment to community care helped maintain the shop’s stellar reputation and cultural significance. Ella Dean was created to honor that legacy, celebrating the family’s roots in Black beauty, natural haircare, and entrepreneurship. As her mother often said to clients: “Let’s get beautified.”